Restaurant operators Restaurant operators across urban and regional areas urban and regional areas are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality Aspire CRM strategy team, we build retention journeys for guests deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* First-party data capture POS integration
* Feedback loops Review request automations
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Marketing works better with context Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to restaurant franchise opportunities Australia tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* Too many guest channels, no single view Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality —
where loyalty meets revenue.